Makeda Mays Green

Makeda Mays Green is Senior Vice President, Digital and Cultural Consumer Insights at Nickelodeon. In her role, she evaluates the most effective ways to reach diverse target audiences through innovative research methodologies across Nickelodeon’s platforms. Previously, she served in a leadership role for the Education & Research, Digital Media division at Sesame Workshop (the creators of Sesame Street), where she examined the potential of current and emerging digital media platforms to provide quality educational material to children and families. She has delivered several keynote addresses, headlined at numerous national conferences and guest lectured at Harvard University, New York University and Temple University. She is the author of Makeda: Moving Up in Media and has appeared on The Learning Channel, CNN, MSNBC and Good Morning America Now. Green is also a proud advisory board member of Raising Good Gamers, an initiative to create positive change in the culture and climate of online video gaming for youth; 100 BillionMeals, a global effort led by renowned lifestyle coach Tony Robbins to end acute hunger and food insecurity; Most recently, she joined the Global Mental Health Task Force, an initiative spearheaded by Dr. Deepak Chopra and the Chopra Foundation, as an advisor to the Games and Immersive Media Working Group. She holds a B.A. from Wesleyan University and an M.A. and Ed.M in Psychology from Teacher's College, Columbia University.